Search results for "Cultural Tourism"

Tourism marketing and local celebrations: A case study in Valencia’s Fallas

2020

El artículo pretende mostrar la necesidad de emplear estrategias de marketing turístico en la oferta de la Fiesta de las Fallas que tienen lugar en Valencia (España), declaradas Patrimonio Cultural Inmaterial de la Humanidad en 2016. Se desarrolla la teoría acerca de esta herramienta, argumentando las características y capacidades del evento y fundamentando su importancia como pieza clave en el desarrollo del turismo cultural valenciano. Los datos recogidos y las entrevistas abiertas realizadas manifiestan que la Fiesta de las Fallas debe considerarse un producto turístico y emplear estrategias que muestren la autenticidad y singularidad de Valencia como destino turístico. The article aims …

The role of modern architecture and interior design in the Latvian brending

2013

The national identity or the originality of expression of a nation`s culture is an important factor that is confining identification of a numerically and geographically small country in the age of globalization, with an inestimable role in the nation's self-maintenance. The respect for cultural heritage and valuable contemporary architecture and interior design have invaluable importance in forming national identity. The main issues of Architecture and design about the functional and aesthetic, form and materials, arrangement and integrity have always been and currently are important. Each successive step is the continuation of previous experience. Then the language of Architecture and inte…

Emotions and visitors’ satisfaction at a museum

2014

Purpose – This research aims to investigate whether emotions can be considered as a suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether emotions influence visitor satisfaction and whether this depends on objective variables (such as age, gender and level of education) or not. Design/methodology/approach – A structured questionnaire was developed and data were collected at the National Museum of Archaeology “G.A. Sanna” in Sardinia (Italy) via 410 face-to-face interviews. Hierarchical and non-hierarchical cluster analyses and a series of chi-squared tests were run for the purpose of the study. Findings – Two segments were identified. The cluster with …

Food products, gastronomy and religious tourism: The resilience of food landscapes

2021

Abstract Religious tourism has always been a sector of significant importance in the field of cultural tourism. Religious tourism is located both in urban areas and in rural areas. In rural areas in the past it did not represent a factor of great impact on the local economy as most of the population lived in rural areas. With the advent of modern society and with the phenomena of agricultural and rural exodus, linked to the increase in income in developed societies, religious tourism becomes a critical success factor for many rural areas as a historical heritage. This aspect is of significant importance if we consider that it can represent a real engine of development especially for rural a…

THE ROUTE OF THE HOLY GRAIL: FROM SAN JUAN DE LA PEÑA TO VALENCIA. THE STRUCTURING OF A TERRITORY BASED ON ORAL TRADITION

2018

The Route of the Holy Grail was presented FITUR 2017 (Madrid, January 2017) by the Agència Valenciana del Turisme. It involves structuring a routethat connects the communities of Aragon and Valencia by use of touristic description that encompasses history, art, rituals and oral traditions and which is based on the knowledge of what was known in the Middle Ages as the “search for the Grail”. In this article we wish to show the importance of the oral tradition that has been received and perpetuated through an object of fundamental importance: the Holy Chalice, safeguarded in the Cathedral of Valencia. In addition to presenting its history and verifying it as a tangible patrimonial asset, the …

Contributions from History of Art to cultural tourism: The Holy Chalice (Santo Cáliz) of Valencia as the axis of the tourist story that sustains the …

2021

Intangibles - enhancing access to cities cultural heritage through interpretation

2013

PurposeThe purpose of this paper is to utilise commodification for the conservation and promotion of cultural heritage in cities by developing interpretative strategies, specifically enabling access to intangible cultural heritage through its tangible parts.Design/methodology/approachIn total, three case studies were conducted in the cities of Amsterdam, Genoa and Leipzig, through a workshop cycle with destination and local tourism stakeholders and citizen representatives, to develop interpretative strategies for the cities.FindingsThe paper identifies tangible and intangible cultural heritage of the three cities, and integrates them into stories and outlines the development of an interpret…

Commodifying Sami culture in an indigenous tourism site

2014

Cultural tourism has become an alternative economic activity in many indigenous sites, and local tourist providers compete globally by commodifying their culture in an efficient, attractive manner. This process is not however a straightforward one, because of the need to manage both the multilingual context and the interaction between host and tourists, and this can lead to tensions for all parties. We examine a Reindeer Farm in the indigenous language space of Samiland. Based on a long-term ethnography, we identify different scripts which are used within the tourist encounter to pre-empt and manage tensions around the legitimacy of the host, the collusion and cooperation between host and t…

The Image of Spain as Tourist Destination Built Through Fictional Cinema

2008

Fictional cinema is one of the cultural agents that shapes the international image of each country. It colonizes spectators’ imagery, and it can influence their choice of tourist destinations. Spanish cinema’s international diffusion has allowed the exhibition of movies that spread and renew the image of Spain in different ways. In this respect, we propose a three-fold typology of films focusing our attention on their content and the ways in which they build the image of Spain: Icon Films, Pastiche Films, and Tourist Poster Films. These films may stimulate the increase of a cultural tourism very different from the traditional one that inspired many to come to Spain mainly looking for sunny …

Designing a mobile app for museums according to the drivers of visitor satisfaction

2013

The aim of this study is to identify the key factors as antecedents of visitor satisfaction for the design of a mobile app for museums. To our aim we use the Kano model that allows to categorize service attributes according to how they are perceived by customers and to estimate their impact on customer satisfaction. We collected qualitative data trough 300 questionnaires administered to tourists visiting the Sicilian cities of Palermo and Trapani over a period of 3 months (October- December 2012). The results of our analysis can be relevant for museum and public managers to plan strategic and operative activities, for researcher in the field of touristic marketing, for application developer…